Drivenmobilitys

Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have been using to a market back approach. Often, their entire business processes have been built around their assets and products they produce and their go-to-market strategy based on their historical sales experiences. The result of this behavior is premature commoditization of their value propositions, their most important assets. Market Driven Innovation is based on a strict set of principles: o Engineering/technical resourcing decisions are made based on a validated market need and an attractive business case. o Organizational Focus is achieved from understanding market segments and targeting the most attractive segments for growth o A cross-functional team approach, marketing, technical, and sales all contribute to the growth initiative together, and thus are aligned on the strategy: o Accelerated ramp up after launch from a higher operational knowledge of the market o Accelerated technology development because better design specifications from a segmented market o Driven by business leaders who make resource […]

India is a land of contrasts with diverse languages, ethnic groups, religions and traditions. Immerse yourself in the teaming bazaars, holy cities and Moghul forts. See a wide array of wildlife with 500 species of animals including tiger, leopard, elephant, and rhino, 200 species and sub-species of birds and 30,000 insect species. High Himalayas, dark deep woods, Great Indian Desert, and an extensive coastline make India a formidable destination for those who are always up for dares and challenges. Adventure Holidays in India are rigorous and intense. You can opt for India Luxury Tours with sufficient number of adventure activities planned throughout the itinerary or go for more unusual travel experiences that qualify for off-the-beaten track adventure trips in India. Jungle safaris on an elephant’s back along Tiger Trails in some of the best known National Parks and Tiger Reserves of India might be more popular but you might love to go for adrenaline-pumping motorbike safaris on a Royal Enfield or ‘Bullet’ as it is popularly known in India. Hot air ballooning, para-gliding, heli-skiing, zip-lining over the ancient Neemrana Fort are just some of the various fun activities you can opt for during your India Adventure Tours. Bicycle tours along […]